Going green - a great opportunity

Going Greener Enviropreneurship - When Environmentalism Meets Business

Protecting the environment and management of the world’s limited resources is a growing industry. There is a mounting wave of concern and realisation the consumption of many goods and services is having a negative impact on our environment. There are strong signs of this evolving trend with the number of new products and services, designed to help protect the environment. In fact many large corporate businesses have already seen the economic and environmental sense of going green. Recently media mogul Rupert Murdoch of News Corp launched a major initiative aimed at bringing its carbon emissions count down to zero by 2010. News Corp plans to achieve this significant reduction by;

•   Providing incentives for Fox Entertainment employees who buy hybrid vehicles,
•   Putting energy-efficient products at various media outlets like the New York Post and
•   By investing in green-friendly initiatives such as a wind farm in India to offset carbon emissions

When the big guns like News Corp focus on implementing more environmentally friendly practices, you can bet it won’t be too long before we see the industry for environmentally friendly and sustainable products and services show signs of significant growth. Society will continue to move away from activities that harm the planet. The move from plastic bags at the super market to calico bags is a strong example of how consumer behaviour is changing, reflecting a greater concern for the protection of our planet. Such changes further indicate individuals are more aware and recognise the need to become “environmentally friendly”.

The state of our environment provides a number of opportunities for the budding entrepreneur. Individuals and businesses will come to depend upon technologies, products and services to support the long-term sustainability of our natural environment. With a little creative thinking there exists a fantastic opportunity to develop products and services, that address our need for sustainability. In the following years more consumers will base there purchasing decisions on the positive or negative impact their purchases have on the well being of the environment. Recognising we live in a world of finite natural resources, consumers will be forced to do their part, out of necessity, sustainability will become the norm.

The areas where new and innovative products and services will be continue to be developed include:
•   Bio-degradable products and services
•   Alternative means to produce energy, i.e. solar energy
•   Recycling programs
•   Reducing pollution such as carbon emissions
•   Water consumption

Lets take a look at some innovative businesses, making a living from products or services designed to protect the environment.

Todae

Todae provide a range of ecologically sustainable products and services to help consumers maintain and develop a more environmentally friendly lifestyle. Todae have a great range of products and services from household consumables (such as cleaning and body care), energy saving, water saving and office products and stationery all designed to help consumers reduced environmental damage.

Todae also offers small to medium businesses practical advice on how they can cut down their energy and water usage, reducing their impact on the environment. Todaes also provides trained consultants who can come to an office or store and check everything from recycling to heating and cooling systems. Providing the business with a detailed report explaining how the business can be more environmentally friendly, cut costs, and create a "strong environmental brand ethos" amongst customers and staff. This concept may well extend to the household consumer as well.

Also refer to www.neco.com.au , a leading Australian specialist service provider in energy and water conservation, for residential and commercial settings.

EV Rental Cars

EV Rental Cars was established in 1998. It is the first and only rental company in the US to rent environmental friendly vehicles to the public. EV Rental cars offer a fleet of all-environmental friendly hybrid-electric vehicles. Since its inception EV Rental Cars' fleet has grown to more than 350 cars at 8 locations throughout the US. EV Rental Cars recognised there was a target market of consumers who want to drive more clean-fuel efficient cars, creating a market for clean car technology. Also see Eco Limo, (www.ecolimo.com.au). Ecolimo offers Melbourne’s first environmentally friendly limousine service using the electric/petrol hybrid Lexus GS450h luxury sports sedan.

Cinderella

Cinderella produce ecological sound essential home cleaning products. Cinderella products are 100% safe for the environment, replacing the need for petroleum distillates, ammonia or phosphates to clean the home. The ingredients of the Cinderella product range contain plant-based surfactants from renewable resources that are nine times more biodegradable than standard surfactants. Eco Express Cleaning, (www.ecoexpresscleaning.co.uk) London's premier eco-friendly cleaning company has taken environmentally friendly cleaning one step further and provide a competitive, professional & environmentally friendly cleaning service. Specialising in office cleaning, contract cleaning residential, and all commercial cleaning services, Eco Express Cleaning combines eco-friendly products with the latest micro-fibre technology to give buildings a deeper and healthier clean.

Fred Butler®

Fred Butler® is the only Ecologically-certified (Nordic Swan) alternative to traditional Dry Cleaning in Europe. They use a revolutionary, innovative cleaning process, using natures own solvents, carbon dioxide and water. According to Fred Butler when clothes are cleaned using this procedure they are less likely to lose their colour and shape than if treated with conventional methods because the cleaning is done at very low temperatures, 5–15 degrees Celsius, and with gentle detergents. The patented process has been certified eco-safe by Nordic Swan, and costs to consumers are on a par with traditional dry cleaning. With an environmentally friendly technology, a genuine love for clothes and a passion for service, Fred Butler® has rapidly become the alternative for those seeking fresh, clean clothes without the hazardous chemicals.

The Green Zebra

Consumers in San Francisco now have a handy resource to turn to for information on eco-friendly restaurants and retailers—and one that will save them money to boot. Green Zebra have published a guide that makes it fun and easy to explore the best of natural living in San Francisco. Whether you’ve been eating organics for years or have just recently become concerned about the environment and your family’s future, this new annual guide is for you. With over 250 exclusive offers from organic restaurants and markets, eco-friendly retailers, spas, Yoga and Pilates studios, independent bookstores, bike shops, museums and more, there’s something for everyone to discover. The guide benefits both you and the community by providing over USD $12,000 in savings that encourage you to support local businesses. Many Green Zebra passes will save you more than the guide’s $25 purchase price in a single visit.

We will show you how you can make money in the new economy!

Our aim is to Show Mummy the Money!

LEGAL DISCLAIMER

Every effort has been made to ensure that this website is free from error or omissions. However the publisher, the contributors and their respective employees or agents do not accept responsibility for injury, loss or damage occasioned to any person acting or refraining from action as a result of material in this website whether or not such injury, loss or damage is in anyway due to any negligent act or omission, breach of duty or default on the part of the publisher, the author or their respective employees or agents.