Little Prints Big Potential
About Little Prints Junior Art
Kristy Bekkers wanted a way to encourage her children to thrive and continue to enjoy their creative outlets in drawing by proudly displaying their artwork throughout the family home. Disappointed at the short life the original paper drawings had, either curling, tearing or mysteriously disappearing, Kristy came up with a way to cherish her children’s drawings for many years to come. She transposed her children’s drawings into Canvas Paintings and beautifully framed prints which they proudly enjoy and show off to their family and friends. Kristy encourages you to give your child the gift of their own original artwork which not only you will treasure always, but will make your child proud and inspire them to be the artists of the future.
1. What inspired you to start Little Prints?
Before I had children I worked 12 hour days and spent little time at home. I thought when I had kids I would still be able to do it all. My world was thrown into chaos when my son was born 2 months premature, and it was then I realised I did not have control over everything. I no longer cared much about work and wanted to spend all my time at home. I wanted to get back to my creative roots and set about doing fun creative things with the children. I realised I had nothing to lose trying to sell my idea to all the other proud parents out there too. My children give me the inspiration to do what I do, and now I realise I can do it all, only know I can choose when and how I do it.
2. How long have you been in the business of “Little Prints”?
I officially started the business in 2005 after doing canvases for my own children for about 6 months.
3. What have been the greatest challenges that you have had to face in starting your own business?
Nothing is much of a challenge for me, except just getting the Little Prints name out there to as many people as possible, as I know it’s a very unique service offering.
4. How have you over come these challenges?
By finding new and exciting ways to market my product.
5. Did you have any experience in printing and canvas art before you started?
I had no experience in printing and canvas before I started. I always had an interest in Photography and used to send my digital photographs over east to get printed onto canvas. After spending way too much money I decided I would buy the equipment and do it myself. I covered my house in my own artworks, then thought if I can print my own photograph why not a child’s print? And that’s when I decided to add the Junior Art section to my canvas printing business.
6. Did you do any research before you started Little Prints?
I researched on suitable printers and materials to use, the rest just came creatively and I found something that people love.
7. In the initial stages of Little Prints, what did you do to promote and market your business?
As I also own a web development company, I just setup a website because I could. I figured if no one bought anything, I have not lost anything except time. I got high up on google searches and found the business just came. Now I am more active advertising in papers, unaddressed mail and targeted mail outs.
8. What tips would you give other Mums or women considering starting their own business?
If you have a good idea, and love what you do, do it and don’t be afraid to break the mould.
9. What are the benefits of having your own business?
Having my work revolve around my life and that of my family, instead of my life revolving around work. I get to choose when and how frequently I work and that is great. Plus I get to do something I love which is even better.
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