Business Card
Small business start up information
A business card can become a very important and powerful marketing tool for your business, if designed properly your business card can help you to win over customers and generate leads.
Consider the following example:
You decide to go shopping for garden furniture; you visit up to 5 different stores during the course of a day. At each store you are greeted by a sales person they provide you with their business card and explain a little about their product range. At the end of day you are overwhelmed with information, trying to isolate which store you will purchase from is difficult as your recollection of the five stores has become one big blur, so you turn to the business cards you have received to help you recall each store. Four out of the five business cards are stock standard, little effort has gone into their design, and they say very little about the business, these cards are dismissed. However one business card stands out, it makes an impression because its colourful, professionaly designed and provides relevant information, this is the store you are more than likely to return to for your purchases. Your business card plays a vital role in marketing your business, it provides the first opportunity for you to promote the strengths of your business to potential customers.
Consider the following example:
You decide to go shopping for garden furniture; you visit up to 5 different stores during the course of a day. At each store you are greeted by a sales person they provide you with their business card and explain a little about their product range. At the end of day you are overwhelmed with information, trying to isolate which store you will purchase from is difficult as your recollection of the five stores has become one big blur, so you turn to the business cards you have received to help you recall each store. Four out of the five business cards are stock standard, little effort has gone into their design, and they say very little about the business, these cards are dismissed. However one business card stands out, it makes an impression because its colourful, professionaly designed and provides relevant information, this is the store you are more than likely to return to for your purchases. Your business card plays a vital role in marketing your business, it provides the first opportunity for you to promote the strengths of your business to potential customers.
A business card should include:
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Your name, your business name, a logo, promotional slogan, full address, phone, fax, web site and email addresses.
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The colours and artwork should be coordinated to fit in with your business logo, business theme and most of all the over all appearance should appear professional.
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Try using a better quality paper, often cheaper business cards are printed on flimsy paper. They look and feel cheap, further more they don’t last, which is not what you want when you consider your handing out a business card to generate business, possibly further down the track.
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Consider using the services of a graphic designer, they have much more experience in this field and are able to determine a number of important design factors, such as: placement of the information, colours, logos. A well designed card can hold a great deal of marketing information, without looking crammed or cluttered.
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Consider different styles, there are a number of different styles of business cards, some fold over allowing the card to become a mini brochure.
A business card should not:
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Be oversized - you need to remember business cards are usually held in a business card holder, oversized business cards may well be discarded.
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Don’t use a number of different fonts, too many fonts will make your business card look confusing and cluttered.
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Don’t waste space on your card.
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Too many colours will make your business look tacky.
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Please don’t feel as though you need to place a photo on your business card, this will simply waste valuable marketing space. Many people place a photo of themselves on their cards for fear they won’t be remembered. Yet if you create a good first impression you will be remembered, irrespective of whether your card has a photo or not.
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